It seems like just yesterday’s news, when no one was sure about the future of e-commerce as a legit industry. Fast forward to today, and the facts will enthusiastically prove the naysayers wrong. As the internet opened doors to new and exciting ventures, ecommerce became that one thing that caught the ball and ran with it. As we head into a new era dominated by the still novice AI technology, it is fascinating to learn how exactly its influence is transforming the industry. We’ve seen AI become the new craze amongst consumers, as seen by Siri, Alexa, and others become household names. However, in this article, we will look at AI’s role concerning e-commerce.
We know that the e-commerce industry is being scooped up by the AI craze. Many popular e-commerce platforms have already implemented AI software on their platforms to enhance the user experience. So what exactly are these AI tools and trends that are reshaping the ecommerce industry? Let’s find out.
Improved Audio Visual Search
It is frustrating for users to come across a store with a confusing layout that doesn’t help them find what they are looking for. Many ecommerce platforms have taken heed of this situation and have now integrated a much better AI that facilitates Audio Visual search. An image can be a useful way of landing on a particular product whose shape, size, and color appeals to you. With a simple click, you can get the appropriate and desired results.
Personalized Recommendation
AI software in ecommerce platforms can now offer customized recommendations to the customers in the form of POP-UPS or text. An AI technology is smart enough to gauge consumer behavior when the said consumer is browsing through the ecommerce site. It looks at the purchasing behavior, the keywords being inserted by them, and also their bounce rate to finally decide what product can be appropriately recommended to them.
Voice Assistance
The number one goal of AI has always been to personalize the shopping experience as much as possible. This means giving the user the feel of a shopping mall or physical market without having to leave their armchair.
Many platforms have now integrated voice assistance into their platforms to assist them with their shopping. Now the customers get to even less typing and more shopping, thanks to this ingenious AI. Voice analysis can help enhance the shopping experience, motivate better analysis, and also help increase visitors to your ecommerce website.
AI-Assisted Product Description
A product description, along with an image is necessary data information that needs to accompany the product on its dedicated page. It is perhaps the only marketing ploy deployed by the seller to communicate the value of the product to its customers. As such, it needs to be precisely detailed and accurate.
AI today can help with that. Artificial intelligence is already being used to create content, and now it can also be used to write compelling product descriptions within hours. This particular AI is designed to import the right kind of information about the product from the manufacturers. Additionally, it can also help in scouring for relevant information across the web to write an accurate and precise product description.
Intelligent Searches
One of the more fascinating aspects of AI-driven search queries is that it is so much different from traditional search queries. AI-driven searches don’t just tell what products are popular, but they also tell the seller what they consumers want and prefer even if they themselves don’t know it yet.
Intelligent Search poses such question as:
- What is their social media footprint?
- What was the last item they bought?
- What do the browsing patterns reveal about their needs and desires?
The answers to all these questions can be easily found through Intelligent Search.
AI and Iot
Artificial Intelligence and IoT (Internet of Things) have not been used together as fervently as we would have wished they would, but the promise is still there. IoT already tells you about a person’s heartbeat, location, and the amount of groceries in a person’s refrigerators.
One discerning look, and you can see how closely connected AI in ecommerce and IoT are. Maybe the IoT can automatically add products to your ecommerce cart with command from your refrigerator. It can even start recommending you some immune boosters to buy online, depending on your physical health as gauged by a fit bit.
Warehouse Robots
Go to a warehouse today, and it will be nothing like you imagined from its popular ambiance. You won’t see forklifts, men wearing cup helmets, or an array of cardboards. It is more likely to be populated by AI robots taking care of the entire warehouse.
These robots move and lift items 24×7, they don’t take any lunch breaks, and they are not prone to silly human errors or at any mortal risk. They do what they are programmed to do quite efficiently, without forming any unions or expressing their disappointment with harsh working conditions. In summary, a dream scenario for both warehouse managers and ecommerce entrepreneurs.
Cybersecurity
The threat to ecommerce platforms becomes more perilous as the industry continues to boom. AI in the company of deep learning concepts have figured out a way to detect threats and intrusion of any kind.
However, traditional security protocols are still needed; we can even see AI taking precedence here as its progression continues. Many major platforms have already integrated an AI cybersecurity protocol in their web and mobile applications.
The Bottom Line
Artificial Intelligence is taking over the world right, and ecommerce is no exception. While in some aspects like a search engine, content building, and sales, it’s doing a phenomenal job, there are other areas like cybersecurity and IoT that still need some work. Rest assured, we can safely predict that the future of AI-driven ecommerce shopping is a reality we should all prepare ourselves for as we head into a new decade.
- Tulip Mania – The Story of One of History’s Worst Financial Bubbles - May 15, 2022
- The True Story of Rapunzel - February 22, 2022
- The Blue Fugates: A Kentucky Family Born with Blue Skin - August 17, 2021